European Mediacoach Initiative

The European Mediacoach Initiative aims to improve the skills of children and young people on issues related to the use of the new electronic media, with a special focus on the internet and the social media through the training of adults who have daily contact with them, such as their parents and teachers. Media literacy, which is the main pillar of the project, encompasses the skills that any active citizen must have in order to search, manage, organize, analyze, evaluate and understand the amount of information that comes from digital media and technological applications. The Initiative involves the transfer of the award-winning Dutch project Dutch Mediacoach into the European reality and includes research activities on digital literacy levels in the participating countries as well as educational activities aimed at adults who educate and guide children in their daily lives.